The Passion Project operation which began life on Novoceram’s Facebook page took concrete form in a 220 m² stand inaugurated on Tuesday 20 September 2011 at Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings in Bologna.From the outside, the stand resembled an imposing modern building, reminiscent of a headquarters for secret agents, organised into three large areas, each dedicated to a new collection.
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